Visual Identity

I create visual identities that not only look good but serve a purpose, making sure every design feels true to your brand and speaks to your audience. From eye-catching logo, color palette and typography to story-driven imagery, everything I create is designed to connect, communicate, and inspire.

The client requested a logo and business name inspired by Bloom’s Taxonomy, a framework teachers use to develop learning objectives. The logo takes the form of a flower, with six petals representing the six cognitive stages of Bloom’s Taxonomy, while the stem is shaped like a book to symbolize learning.

I used a bright color palette to create a warm, welcoming feel for students and parents, paired with a minimal font style to keep the logo and collaterals clean and easy to read.

visual identity

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